Jörg Zell is the founder and managing director of the digital agency Interaktiv (Germany). With over 25 years of experience as a senior consultant, he specializes in the planning and design of websites and web applications. He frequently leads multinational software development projects and brings deep expertise in project management, user experience consulting, and requirements engineering. A committed agilist, Jörg is a certified Scrum Master and seasoned Product Owner who has guided numerous teams in the successful implementation of agile software projects.