A customer avatar is a detailed, semi-fictional profile of your ideal target person, often called a buyer persona or marketing persona.

This profile includes demographic information, psychographic data (interests, motivations, pain points, goals), and behavioural characteristics to represent a specific customer segment.

The purpose of a customer avatar is to help people understand their target audience, enabling them to tailor their marketing, products, and services to better resonate with their ideal target market.

Knowing who you are talking to, and what makes them tick; knowing who you are developing your software for, makes it easier to reach your goals.

This is a step-by-step tutorial-style workshop to create a customer avatar for your own Plone environment, to take back home with you.

Suitable for anyone, not just business owners/marketers.

Laptop or pen and paper or both